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In just a few seconds, people can experience true essence of your brand. Here are 8 reasons why custom animated videos will rock your world!

1. Custom Assets

The main advantage of a custom animated video commercial is all the custom assets that your brand is going to own forever. A quality animation studio will never make your desired animated video using free asset from the internet. Rather, they will make custom character, background, animation, jingles, music etc. aligned with your brand tone which will boost up your brand positioning in the industry easily.

2.   Your Vision Matters

The main advantage of animated video commercial is that your vision can be transformed into reality. You can choose the scenario or the background any way you like; your creativity will find a way to communicate with your customers. With limitless options in animation, you need not worry about physical limitations.

3.   It is Cost Effective

Unfortunately, many believe that animation is highly expensive. While, it is not the case! You can make animation videos for your business within a limited budget. You have to keep in mind that real commercials require a whole lot of people: crew, make up, talent, editors and what not! What I am trying to say is, you might be thrilled to evaluate the cost of animation against real life filming!

4.   Online Visibility

Research says that animated videos increase website’s average visit time from mere 8 seconds to 2 minutes, that means 1500% increase, consecutively meaning your audience will have better engagement with your brand! Animated video commercials also help you gain notoriety over various social media sites like facebook, Instagram, YouTube, which helps in your audience engagement.

5.   Trust in Your Brand

Animated videos do not just show trailer of your brand, they provide a full story. With animated videos, you can show your audience that you truly know them and your products are more than just some item you sell, they’re something that your customers can, without any doubt, trust upon! This is also one of the reasons why animated video commercials boost conversion rates by 20% on average.

6.   Stand Out From the Crowd

Using animated brand advertisement immediately makes your business stand out of the crowd, setting you apart from others who advertise through generic means. In addition, you’re also giving first taste of your brand to your audience, not in a boring way, but in a fun way with eye catching and intriguing animations that is relatable with your target group.

7.   Appealing to Mobile Users

More than 90% of mobile users watch videos on their mobile. Mobile phones have become a necessary gadget for everyone in the modern world. From 2013, mobile videos view has increased above 250%. This means, your audience is growing, and with animated video commercial on their devices, they will feel a sense of connection to your brand.

8.   Animated Video Commercial Shows Great ROI

Did you know that 83% of business state that animated video commercials provide good return on investment? With the power of storytelling, and intriguing animation, the way your audience perceive your brand will be totally different. The brand will have higher goodwill to its customers and hence, business will be flourishing!

With wide array of benefits all in the favor of your business, custom animated video commercial will help your brand progress in such a way that you can reach your target audience and even gain regular customers along the way. So, what are you waiting for, a customized animated video commercial is an answer to brand advertisement in the digital world. 

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During discovery, we understand your business and video objectives through a questionnaire and conversations with key personnel. This gives us an understanding about the message that needs to be conveyed in the video.

2. Script

A solid script forms the foundation of a great video. We first develop a concept after brainstorming several ideas. We then transform your message into a script that effectively communicates your message to your audience.

3. Voiceover

A great voice over ensures that your video truly connects with your audience. We send you a curated list of skilled voice over talent to choose from. Once your selection is made, the recording takes place in a professional studio.

4. Style Frames

A style frame is a single, customized, full color frame that reflects the overall style and look of the video, We harness all our creativity to create a unique loot that captures your brand essence.

5. Storyboard

The storyboard stage shows how the script will play out scene by scene. We create a sequence of visuals that depict the design, layout and flow of the video, much like a comic book.

6. Animation

During animation, our talented and experienced animators add precisely timed motion to each and every scene based on the storyboard and voiceover. This is a time consuming and painstaking process where your video first comes to life.

7. Sound

Sound design can make all the difference when it comes to your video. We send you 2-3 background music options for selection, and then layer in sound effects to add that extra zing.

A glimpse of our work process.

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Here are some of the aspects where animated video commercials could widely improve your marketing strategy in digital world.

1.   Website

You can say that websites are your business’s digital face. If someone wants to gain familiarity with your business, they’ll definitely check your website first, hence, you need your business website to be attractive in such a way you can engage your audience while being informative as well as actionable. Your website should be eye catching, trendy and focus in garnering your audience’s attention effectively. A research says people leave web pages in less than a minute if they do not find it interesting. The solution is to add an animation video as it increases engagement, keeping your audience in the site for a longer period of time and keeping a memorable impression of your business in their brain.

2.   SEO

Search Engine Optimization is a method employed to enhance search engine results without paying for it! How can you do so? With careful use of words, and creating relevant content regularly and using clean and fast site, you can enhance SEO without spending a dime on it. Another simple tactic is to include animated video on your business website or blog site such a way it has rich and varieties of content. The more you keep blogs with animated videos, the better it will be! Do not forget to add relevant taglines on your videos which is like a bonus to get more SEO extra points.

3.   Paid Advertisement in Social Media Platforms

Other than SEO, paid advertisement is also a useful tactic to garner more audience, and with the use of animated videos, you can reach more of your targets in platforms like Facebook, Instagram and YouTube. Use of animated videos for ads like: Facebook/Instagram mobile news feed, messenger inbox, Facebook/Instagram Story, YouTube In-stream or bumper ads are thousand times more effective than a typical static image. Through the use of paid advertisement, the animated video advertisement can get you the attention of your target group on a crowded feed.

4.  High Interaction

Animated videos with a powerful combination of pictures, motion, text, voice, sound effects and music makes the viewers glued to the screen. After watching the video, they feel the urge to try the products or services.

It is seen that the conversation rate is increased by 30-40% whenever an explainer video is posted on the landing page. Animated videos efficiently create a stronger call to action. It is seen that an explainer product video on the landing page makes the sales graph impressive.

As Websites, SEO and Paid advertisements are tactics, you must ensure addition of relevant animation video commercial in their respective aspects. But, how can you be sure animated video commercials are your ways to improve your marketing. Well, fear not! Based on a survey, it is reported that 80% of the Business recommend adding animated video commercial as a part of digital marketing strategy and more than 90% ensure that it has a good return investment.

There are varieties of tactics you can use to fit digital marketing strategy for your business, but there’s nothing better than adding animated video commercial into your marketing strategy. With animations, the possibilities are limitless, low and behold, animation video commercials might just be the boost your business needs!

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